Beyonce named most valuable celebrity on social media

Queen Bey has emerged the most valued celebrity on social media according to a new report about social media reach by D’Marie Analytics.
Apparently, a single post from the “Lemonade” singer is worth more than $1 million of advertising value.

Beyonce named most valuable celebrity on social media

This means Beyonce is the 22nd most followed personality online.
That distinction doesn’t actually relate to her cumulative number of followers, though.  Instead, according to D’Marie, it has more to do with the authenticity of her content.
Using an algorithm that measures 56 metrics across Facebook, Twitter, and Instagram, the star’s value was determined.

Beyonce named most valuable celebrity on social media

Those metrics did include the follower count, but they also encompassed reach, engagement, click-through, and action conversions.
Meanwhile, Selena Gomez, the most followed person on Instagram, is closely behind Beyoncé when it comes to the worth of a single post.
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